Zinrelo’s Loyalty Rewards Program Doubles Revenue Per User at BedHead Pajamas

To be able to use a 360 degree engagement model and rapidly increase our revenue per user by 2x for loyalty members is very impressive. – Miguel Duque, Director of Operations at BedHead Pajamas

Designer sleepwear company BedHead Pajamas was seeking a solution to engage its website visitors and reward its customers for multiple activities. It implemented the loyalty rewards program from Zinrelo with a built-in 360 degree engagement module in order to reward its customers for not only making purchases but also for becoming an email subscriber, sharing a product by email or on Twitter, and referring a friend via Facebook. As a result of rewarding points at multiple touch-points customers at BedHead have accumulated points which they are happily redeeming for gift cards valued at $10, $25, $40 and $60.

When they launched the loyalty program, BedHead decided that the more points a customer earns, the more valuable those points would become. As a result, they introduced tiered redemption options in their loyalty program, starting at 500 points being worth a $10 gift card and leading up to 2,000 points for a $60 gift card.

BedHead also used the program’s built-in, real time notifications to ensure that its customers are constantly aware of the points they earn for activities, redemptions and tiers. They further sent out email notifications of the program to its customer base which resulted in an impressive 55% open rate and a click through rate of 18%. The 360 degree engagement process has also led to 69% of enrolled members making a purchase. BedHead is delighted that all the activities implemented have resulted in a highly engaged base of loyalty members, whose revenue per user has risen by 2x since the introduction of Zinrelo loyalty rewards program.

“Zinrelo’s loyalty rewards program was quick and easy to set up and is already delivering superb results,” commented Miguel Duque, Director of Operations at BedHead Pajamas. “To be able to use a 360 degree engagement model and rapidly increase our revenue per user by 2x for loyalty members is very impressive. Program users are deeply engaged with the BedHead brand, which is precisely what we were looking to achieve.”

Zinrelo is an enterprise-grade loyalty rewards program…

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