“… even ready to eat meals often contain high levels of added sugar, which is why it’s so important that we take on big food manufacturers to truly make a difference.
November 09, 2017
Earlier this year, the public health body of England (PHE) set aggressive, concrete targets for sugar reduction in nine major food groups, including breakfast cereals, confectionary and baked goods. The new guidelines from PHE for sugar reduction and reformulation in foods were its most ambitious yet, challenging manufacturers to reduce the amount of sugar in their products by 5% by August 2017 and 20% by 2020 (1).
“The UK has one of the most innovative food sectors in the world and it’s in everyone’s best interests to ensure it remains a dynamic and thriving sector of our economy. The scale of our ambition to reduce sugar is unrivalled anywhere in the world, which means the UK food industry has a unique opportunity to innovate and show the rest of the world how it can be done. I believe reducing sugar in the nation’s diet will be good for health and ultimately good for UK food business.” Duncan Selbie, PHE chief executive is quoted in UK Food Industry Gets 20% Sugar Reduction Guidelines on foodingredientsfirst.com.
Foods 2.0 has long been passionate about making more healthy, natural, low sugar products. In less than 2 years, their flagship products, Sugar 2.0 and Sugar 2.0 + Probiotics have launched in nearly all 50 US states, including Giant Food Stores, Albertsons and Walmart.
“Excessive sugar consumption is one of the main reasons for obesity and type 2 diabetes. Even children at a very young age are already affected by these grave health issues,” Trong Nguyen, CEO of Foods 2.0 explains. “We wanted to make a major difference in the health of Americans, especially children.”
Nguyen is a father of four himself and reducing his children’s intake was one of the major motivators for him in creating Sugar 2.0. He wanted his children to be able to enjoy sweet treats without having to worry about their health.
“However, the majority of the sugar that we consume every day is already added to food products like soft drinks,…