X-Rite Advances Strategy for Going Beyond Color in Characterizing Material Appearance

X-Rite multi-angle spectrophotometers set standard for characterizing effect finishes used in automotive.

Introduction of pixel level analysis in the latest generation of X-Rite instruments is a game-changer. The MA-T family, MetaVue, and TAC ecosystem are just the beginning. We’ll continue our ground-breaking research efforts into the future.

X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced the extension of their pioneering work to combine color imaging with spectrophotometry for a characterization of today’s most complex materials that goes beyond just color. X-Rite’s latest introduction, the MA-T family of multi-angle spectrophotometers, is the most recent in a line of imaging-enabled products that enables users to characterize color along with other aspects of material appearance in a standardized manner. X-Rite has already incorporated this breakthrough approach in the recently-launched MetaVue, a 45/0 non-contact instrument that combines color measurement and imaging for retail paint operations, and in the Total Appearance Capture ecosystem, which is gaining wide acceptance in the automotive, consumer electronics and other industries where virtualization is streamlining the design and manufacturing process. X-Rite plans to introduce an imaging-enabled spectrophotometer for industrial applications to round out its strategic approach.

For nearly 60 years, X-Rite and its subsidiary, Pantone LLC, have been the acknowledged global experts in the art and science of color. X-Rite and Pantone solutions are used in color-critical applications in almost every single industry to ensure consistent color, reducing waste and speeding time to market.

In today’s demanding and fast-paced marketplace, however, quantifying color alone is not enough. In the automotive market, companies are increasingly differentiating themselves with more complex extreme effect exterior finishes that require more than color to fully characterize. At the same time, the concept of “zero-gap” design – where adjacent product parts are flush with each other rather than separated by chrome, rubber and other materials — requires closer harmony in finishes….

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