Windstar goes to great lengths to surprise our guests with special moments and memories that last a lifetime. I’m excited to show off our new ad campaign and marketing materials that shine a light on the unexpected delights that travelers encounter on a Windstar cruise.
SEATTLE, WA (PRWEB)
September 26, 2017
Windstar Cruises announces the launch of an intriguing new marketing campaign that introduces a brand evolution for the award-winning small ship cruise line, emphasizing the line’s specialty in creating vacation experiences that are 180 degrees from ordinary. The novel advertising campaign titled “Unexpected” and debuting this fall complements the line’s just released 2018 Voyage Collection brochure highlighting how 2018 will be nothing short of adventurous — with an astonishing 49 new cruise itineraries and nearly 150 maiden ports of call. From the eye-catching brochure cover to the handy “sailings at a glance” section, the piece conveys to travelers what makes a small ship cruise vacation with Windstar stand out.
“Windstar goes to great lengths to surprise our guests with special moments and memories that last a lifetime. I’m excited to show off our new ad campaign and marketing materials that shine a light on the unexpected delights that travelers encounter on a Windstar cruise,” said Windstar President John Delaney. “We’re doing things differently from other cruise lines and giving guests distinctive stories to share. We’re now telling the Windstar story with more flare and audacity than before — with our new brochure and ads we’re giving consumers a more visual way to conceptualize what an experience on Windstar is really like.”
The 2018 Voyage Collection brochures are being mailed to the homes of Yacht Club Members, Windstar’s loyalty/past guest program. Travelers will be treated to a vivid depiction of how the small cruise ship sets itself apart from other luxury, boutique and expedition cruise lines, including Windstar’s ability to get travelers as close as possible to authentic and immersive experiences in each and every destination, with one-of-a-kind adventures, as well as unparalleled onboard service and intimate yet luxurious settings found on all of their remarkable vessels. The 2018 Voyage Collection is…