Why Businesses Need Instagram For Social Media Marketing & 5 Tips To Get Started

As a business owner, have you considered adding Instagram to your company’s social media marketing campaign?  Most business owners engaging in social media marketing have at least come across Instagram, but have settled in to the usual Facebook, Twitter, LinkedIn strategy and believe they don’t need yet another platform to maintain.  If your business is not on Instagram yet, the time is now…Instagram is HOT!  The wildly popular social media platform is now boasting 100 million monthly active users and was purchased last year by Facebook. (Techcrunch)

We all know today’s mobile users are visually driven and Instagram is the perfect platform, combining many things consumers want…engaging images, hashtags and short text bursts. According to a May 1, 2013 study by Simply Measured, an analytics and reporting firm, brands are now engaging consumers on Instagram in record numbers and are reaping the rewards:

“As of May 1st, 34% of the accounts had more than 10,000 followers, up from 26% in the prior period, while 16% had more than 100,000 followers, up from 10%.”

Big brands are turning to Instagram to add a visual tool to their social media marketing efforts.  Here is some recent research by simplymeasured.com showing the growing popularity of Instagram with big brands.


According to the study, Nike, Starbucks and MTV are the top brands on Instagram with each having over 1 million followers.  Clearly, Instagram’s time has come and it’s time for businesses to incorporate this platform into their social media campaign .  Here are a few tips to get your business started on Instagram:

How to get started – 5 tips from Instagram for Business

  1. Sign up for an account and create a username that represents your brand.  Add a profile photo, biography, and link to your website.
  2. If you are a local business, make sure your location is already on Foursquare, and if not, set up a Foursquare account.  This crucial step will allow your company’s photos…

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