When you look at a material, what’s the first thing that notice? Is it the message, the image, or perhaps the offer? Most likely, the thing that will grab your attention first will be the headline. The powerful headline will pull your attention and encourage you to read the rest of the message and look at the material page after page.
In printing a marketing material, the headline is the single most important element. Without it, you don’t stand a chance against your competitors. Your message and even your entire marketing effort will be futile. This makes it crucial to create a powerful headline that will capture people’s attention. If you want to achieve great success in your marketing campaign, start looking into your headline. Here are reasons to convince you of the importance of a good headline:
1- It helps grab attention. When you read the newspaper, the first thing you look at is the headline before the body. If the headline is interesting and compelling enough, you will be encouraged to read the rest of the news. The same goes with a marketing copy. No matter how visually appealing the design is if the headline is irrelevant and dull, no one will read the rest of the copy. If you want to pull people towards your ad, you might want to make your headline powerful.
2- It fuels people’s interest. A strong and compelling headline tells people what to expect from the material. This influences them to read more to know what they can benefit from your business. It also increases their enthusiasm to avail of your offers if they find the message interesting.
3- It serves as a quick summary. A headline tells readers if it is worth sticking around or they should simply dash off. It is a valuable guide that breaks to readers what to expect on the material or the copy. It influences them to wade through the rest of the message and make a positive action if they find the message interesting.
4- It communicates the essence of the entire message. Even…