Whitten & Roy Partnership Calls for a More Socially-minded and Human-centered Way of Selling for the Well-being of People and Environment

Headshot Scott Roy and Roy Whitten

This transformational sales approach requires not only measuring inputs but also to focusing on the right inputs that enable sales people and their customers to develop and thrive.

Sales consultancy Whitten & Roy Partnership makes the case for a transformed approach to selling.


  • Sales consultancy seeks to untangle long-held belief that successful selling must involve negative methods.
  • New paradigm for sales influenced by Prof Dr Ervin Laszlo’s work at the prestigious The Laszlo Institute of New-Paradigm Research.
  • Aim to turn sales from ‘dark art’ to business service conducted with ethical pride and high morals.
  • Move away from ‘pitching and persuading’ to clients making more informed buying decisions and sales people accessing tools to tap into their natural abilities.

International sales consultancy Whitten & Roy Partnership makes a case for the need of a new paradigm in sales to re-focus on the well-being of the employees and customers in addition to financial profitability.

The shift in sales ethics and management practices would offer both sellers and buyers the possibility of collaboration instead of competition, and education instead of persuasion and manipulation.

Roy Whitten, co-director of Whitten & Roy Partnership, explains: “Without a doubt, sales results matter. But, in order to have maximum impact, they must be the right results: those that support double- or triple-bottom line benefits of economic, social and/or environmental prosperity.”

The belief for a new paradigm was much influenced by Whitten & Roy’s Partnership’s collaboration with leading international research organization, The Laszlo Institute of New-Paradigm Research, founded and led by the renowned philosopher, academic, author and two-time Nobel Peace Prize nominee Prof Dr Ervin Laszlo.

Prof Dr Ervin Laszlo says: “At the Laszlo Institute, we are committed to bringing a deeper level of consciousness to the world. I am grateful for the application of the new paradigm that Whitten & Roy Partnership is bringing to business. It is critical that the interconnectedness of all things be reflected and respected in the way we offer our goods and services to each other.”

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