Where are Southern California’s priciest hotels? (Would you pay $541 a night?) – Orange County Register

What’s the priciest town in which to spend a night in Southern California?

To find out, I loaded into the trusty spreadsheet CBRE’s hotel data for major markets within Los Angeles, Orange, Ventura, Riverside, San Bernardino and San Diego counties from this year’s first seven months.

I guess it’s no huge surprise Beverly Hills has the highest average room rates: $541 a night! That’s up $16 in a year. The lofty cost apparently didn’t scare off visitors: Beverly Hills hotels were 82 percent full this year vs. 79.1 percent a year ago.

But where else do you pay big bucks to sleep? Here are the rest of Southern California neighborhoods with the most expensive hotels, based on CBRE’s market definitions using data for 2017 through July vs. the same period a year ago:

2. Santa Monica: $365 a night, up $6 in a year; occupancy of 85.7 percent, same compared to a year ago.
3. “Other” in West L.A.: $320, down $9; 84.5 percent full vs. 85 percent.
4. West Hollywood: $284, down $6; 85 percent full vs. 87.8 percent.
5. Newport Beach: $283, up $14; 76.4 percent full vs. 78.6 percent.
6. Huntington Beach: $271, up $9; 70.2 percent full vs. 79.3 percent.
7. San Diego’s bay areas: $262, up $11; 77 percent full vs. 75.8 percent.
8. Marina Del Rey: $255, down $4; 86.9 percent full vs. 84.6 percent.
9. Coachella “down valley” resorts: $254, up $10; 65.8 percent full vs. 65.2 percent.
10. La Jolla: $250, up $14; 76.7 percent full vs. 77.7 percent.
11. South Orange County: $248, up $6; 79.3 percent full vs. 77.9 percent.
12. Hollywood: $240, down $2; 80.8 percent full vs. 82.9 percent.
13. Downtown L.A.: $234, up $7; 81.3 percent full vs. 79.8 percent.
14. Downtown San Diego: $215, up $9; 84.7 percent full vs. 83.5 percent.
15. Pasadena: $205, up $6; 78 percent full vs. 87.8 percent.

Southern California has numerous and diverse lodging options, from uber-luxury to, well, let’s call them budget motels. And when pondering the overall hotel industry’s fate, CBRE’s regional stats show some signs the post-recession tourism boom is cooling.

Los Angeles rooms were the area’s priciest, averaging $209 a night through July, up just 0.7 percent in a year. Occupancy dipped in L.A. to 83.6 percent from 84.9 percent a year ago. Ventura County rates nudged up 3 percent to $141 as vacancy fell 2.7 percentage points to 79 percent.

San Diego rooms averaged $191 a night, up $7 in a year. Occupancy was 82.9 percent vs. 81.3 percent in 2016. And in Orange County, an average room cost $189 a…

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