What you should focus on

Any webmaster worth their salt is constantly reading, watching, and learning more about SEO. Google usually rolls out quite a few big changes throughout each year and while some updates are larger than others, they are all very important to keep up with.

Of course, merely responding to SEO trends and acting after changes have already taken effect is not the most effective way of doing things. Predicting how the face of SEO will look like in the coming months is equally or perhaps even more important than staying in line with the current situation.

So what will SEO look like in 2018?

The web’s focus is on mobile

There is no way to overstate just how important mobile is for all the major tech companies out there, including Google. Users are turning to their phones more and more as the devices most people now hold in their pockets are more than capable of delivering a full-blown web experience.

In the days of old, websites were designed with a desktop-first approach with only a select few individuals focusing on mobile too. Navigating the web on a mobile device was an exercise in patience, especially because web design was still in its infancy and terribly-designed websites were the norm rather than the exception. According to Marc Danning,One of the top SEO professional & CEO ,BACKLINKS ROCKET

Today, and into the future, neglecting mobile devices and running a clunky website that runs horribly on the go is basically like committing SEO suicide. For its part, Google has made some efforts of turning any website into a mobile-friendly one within its Chrome browser but there’s only so much the company can do by itself.

There is a very good chance that new, mobile-first designs will be a centrepiece of 2018 in web design and SEO. While the line between making websites perfect on mobile but also great on desktop is very fine, webmasters should have been training for this for the last few years.

It is also very important to remember that more and more people are now going online. As such, websites which are designed simply, elegantly, and can run fast even on less powerful devices, will all be rewarded for their efforts.

After all, those in emerging markets may not necessarily have access to great Internet connections or the latest flagships yet they will represent a huge chunk of the market in 2018.

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