Online world has changed the business landscape entirely in the last couple of decades. Especially, ecommerce websites are becoming an agent of change. We can see it clearly from the ever-developing concepts, such as market conditions, consumer trends, conversion rates, action lists and others.
Ecommerce website design shows us a few trends of the virtual world. Business owners can benefit extensively from their endeavor if they care about these few elements. Online marketing experts consider controlling them would offer limitless possibilities.
• Big is better
The scope of design is growing proportional to the growth of ecommerce. The changing face of web designing, as obvious from the advent of HTML5 and CSS3, is making a huge difference. The significance of typography and visual design is also prominent as much as the style of product display on the websites. Professionals are focusing on the best practices to enhance the web experience of the users.
• Strategies for ecommerce websites
Reduce clutter. No distraction for the visitors. Shopping guides. It is evident from bigger players like the Amazon and Staples that the deciding factor is in having clear-cut strategies. The solution lies in the details as in the optimization of page navigation, more visual approach and segmentation of the customers. The design should also take into consideration of the business needs. We can name a few elements, such as customer acquisition, conversions, margin preservation, behavioral analysis and the like.
• Multi-screen behavior
These are the days of smartphones and tablets. Consider these facts: (1) 90 per cent of mobile searches lead to action; and more than half lead to purchase. (2) More than four billion people across the world have access to mobile phones. (3) Nearly 80 per cent of the smartphone users access mobile web to shop, rather than using an app. The bottom line is that business should focus on ecommerce website design for mobile sites as well and optimize the site for potential utilization.
• Social media buzz
If social media has benefitted the business community, ecommerce websites can get a chunk of the profit. Designers can integrate the brands with Facebook and Twitter. The result would be a huge ROI when the users share and increase the web traffic. Many marketers rely on the users’ proclivity to post and recommend on social media, which contribute tremendously in business growth.
• Customization is the name of the game