Every time Chris Hibbs flies into LAX he’ll peek out his window a minute or two before landing to the 300 acres in Inglewood sitting across the street from the Forum.
Invariably, a bit of a jolt will overcome him.
It represents the daily progress being made on the $2.6 billion sports and entertainment district Rams owner Stan Kroenke is building on the site, the anchor being the stadium the Rams and Chargers will share beginning in 2020.
But Hibbs also thinks about the role he is playing in marketing the project to a region as unique as Los Angeles, the work that still remains and what the stadium and entertainment district will ultimately look like when it’s completed.
“It’s always a wow moment,” said Hibbs, who works for Legends, the hospitality and marketing firm co-owned by Cowboys owner Jerry Jones and the Steinbrenner Family,
When the National Football League approving the Rams relocation from St. Louis to Los Angeles, Kroenke enlisted Legends to market his stadium project. Hibbs was hired soon after by Legends as the General Manager and CRO of the stadium project, essentially overseeing a group of 20 employees – as well as Rams and Chargers staff – as they go about selling the suites season tickets and PSL’s and sponsorships to Kroenke’s future palace.
It’s a process that will take a major step forward on Tuesday with the unveiling of the The LA Stadium Premiere Center, a massive showcase in Playa Vista built for future suite buyers, cornerstone advertising and naming rights partners and fans interested in purchasing Rams or Chargers season tickets.
When they visit, they’ll be escorted through a digital and interactive experience that will virtually put them in and around the stadium on a future game day in such a compelling way they’ll want to be a part of it.
And by part of it, we mean purchasing season seats or suites of course.
Hibbs has spent the last 15 months…