The organic rankings portion of any Web search is a desirable area for visibility; there are several factors that influence visibility so business web sites able to profit from being discovered accidentally would do well to gain control over this advertising space. It can’t be purchased directly so somebody somewhere along the way has to do an honest day’s work to deserve the traffic.
The content on your website will attract search engine spiders looking for keyword terms so it will satisfy the search criteria if matching content is laid out in a certain way. The length of the visit is recorded; if visitors are enthralled by the text on the landing page and hang around for ten or fifteen minutes the search engine will interpret this as having satisfied the search criteria, so that landing page will be summoned up again on a similar search.
When certain terms draw visitors who all seem to be interested in reading the page for a significant amount of time, then it’s likely to climb higher and higher in rankings in relation to those around it who did a better or worse job at getting people to hang around and read them on matching searches. It’s very much a popularity contest, and the more you get chosen, the more you get chosen. Those pages that were glanced at briefly and then abandoned would be deemed to have been unsuccessful at satisfying the search and would not occupy spaces at the top of the search results in future searches involving those keywords.
Any news about your company is liable to include your main search terms. If a new service or product is about to be featured in a heavier ratio, a press release, also called a “news release” is the ideal device for focusing more attention on certain keywords. The story should be written so that the desired terms comes up several times in different forms. This allows the opportunity for inserting anchor text key phrases that will match the content on the associated landing pages being targeted in your online…