NEW YORK — Richard Branson’s Virgin Hotels has announced that it will build a hotel in New York City.
The company will build the Virgin Hotel on the northwest corner of 29th Street and Broadway in the NoMad neighborhood. It is expected to open in 2016 with 300 guestrooms, meeting spaces and multiple food and beverage venues.
The highly anticipated hotel chain is developing properties in cities such as Los Angeles, Miami, San Francisco, Dallas, Washington, D.C., and London. Its Chicago property is scheduled to open in the second quarter of 2014.
Virgin Hotels has signed a deal with The Lam Group to manage the New York property.
“We are delighted to enter the New York market and specifically to play a part in continuing the NoMad neighborhood’s growth as a dynamic destination,” Virgin Hotels CEO Raul Leal said in a release. “Virgin’s 60 million global customers can’t get enough of New York City, and we hope to welcome them all with our trademark style, humor, innovation, and friendly customer service.”
Lam Group founder and CEO John Lam said the property will include a block of high-end retail space.
“As a newcomer to the lifestyle concept, we spent years considering many brands and operators and feel we have found a perfect partner in Virgin,” he said. “With Virgin as our partner, we are confident that we can deliver a hotel and nightlife space that exudes energy, style and individuality in spades.”
Virgin Group founder Richard Branson said: “At long last, the city that never sleeps will get a beautiful and irresistible Virgin Hotel to play, eat, work, mingle, and yes, even to sleep.”
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