ATLANTA, GA (PRWEB)
August 09, 2017
MessageGears will present a complimentary, interview-style webinar with the full-service travel company Expedia.com® on Aug. 16, from 2 p.m. to 3 p.m, hosted by the Email Experience Council. MessageGears CEO Roger Barnette and Expedia Product Manager Madelynn Brown will discuss how the industry leader uses real-time data to personalize its email marketing.
As one of the world’s largest full-service travel sites, Expedia.com deals with millions of customers across multiple touchpoints every month. Typically, enterprise companies struggle to create highly personalized email marketing. However, with the help of MessageGears, Expedia has been able to leverage customer data from numerous sources in real time to create emails that are highly targeted.
In this interview-style webinar, Barnette and Brown will discuss:
Effective personalization tactics email marketers can implement before the end of the year
- How brands – big and small – can leverage real-time data to provide relevant content that gets delivered to the right person at the right time
- What lessons Expedia has learned in their quest to create a seamless end-to-end experience
Roger Barnette, CEO, MessageGears
Roger Barnette is CEO of MessageGears, a revolutionary email marketing technology provider that allows major global brands to deliver individualized experiences to their customers at scale in real-time. Roger is focused on helping global businesses expand their marketing reach through innovative yet practical technology and services solutions.
Roger has more than 20 years of experience leading and growing technology businesses. Prior to MessageGears, he was president and founder of IgnitionOne (acquired by Dentsu). Previous growth leadership positions include Biltmore Communications (acquired by DIRECTV) and eTour (acquired by Ask.com).
Madelynn Brown, Product Manager, Omnichannel Communications, Expedia
Madelynn Brown helps automate and operationalize massive amounts of data to ensure Expedia’s customers are getting relevant, personalized content at the right time…