Chicago, IL (PRWEB)
August 31, 2017
Hotel Chicago-Illinois Medical District (IMD) has launched a unique new art initiative called The Annex in celebration of its recent one-year anniversary. Adorned with original photography work that encompasses the lobby and all hallways, The Annex aims to inspire both the everyday guest and the art enthusiast with rotating and permanent exhibitions. A grand opening reception will be held at The Annex on September 13, 2017 during EXPO Chicago week.
“When we opened a year ago, we looked at our clean new walls as blank slates,” said Hotel Chicago-IMD’s Jean-Luc Laramie. “Our management company, Portfolio Hotels & Resorts, encourages its properties to promote artistic expression, so we decided to bring visual art into our space. The result is transformative.” Though alternative by traditional exhibition standards, the property feels more authentic, personal, and inviting with the inclusion of art. Use of guest halls as exhibition space, for example, mimics how a collector may display works in a private setting. “We all feel more at home with the art.”
Credit should be given when due: one of Portfolio’s founders, Helmut Horn is a cultural enthusiast who sets the tone for the company’s culture. Horn not only encouraged the art initiative, he generously offered to help kickstart the arts program by lending work from his personal collection and archive to the Hotel for their first series of exhibitions. The Annex now boasts an impressive permanent collection, all of which are currently on public display, and shall host future programming with local cultural partners such as galleries, university art programs, and artists to bring new, cutting-edge exhibits on a rotating basis. To further promote the proliferation of culture and cultivate a culturally rich vibe, the hotel offers discounted overnight rates for traveling artists.
“When it comes down to it, I’m an aging, shy country boy with a knack for experimentation and adventure,” said the humble Horn. “Art can only come to life when on view.”
Currently On-View at The Annex:
Four mini-exhibitions are currently on view at The Annex and arranged by floor or space. This string of…