Union Metrics Announces New Free Twitter Analytics, Partners With Twitter to Enable Personalized Insights for Marketers

“We’ve had a great working relationship with Twitter for years, and we’re excited to start a new chapter with this partnership.” – Hayes Davis, Union Metrics CEO

Union Metrics, the social marketing intelligence company, today announced the Twitter Assistant, a free Twitter analytics tool that enables a new kind of ultra-personalized metrics and recommendations based on an account’s Tweets and followers. Along with the new product, Union Metrics and Twitter announced that they are partnering to jointly deliver new analytics to businesses on Twitter. With this expansion of its strategic relationship with Twitter, Union Metrics has joined the Twitter Official Partner program.

With nearly nine years of experience delivering social media analytics to marketers, Union Metrics has built a community of 300,000 people who have run more than 11 million social media analytics reports. The Twitter Assistant builds upon that experience to deliver powerful new insights, packaged in a simple, free report that helps users craft more impactful Tweets. With the Twitter Assistant, marketers can learn:


  • When to Tweet to get the most exposure
  • What hashtags to use to reach a more relevant audience
  • What types of content deliver the most engagement
  • What influencers are interacting with their account the most

“The Union Metrics Twitter Assistant is an easy and practical tool that has helped our business identify the most engaging content, patterns and themes for Twitter, whilst also helping us to connect with influential contributors and our biggest fans,” said Kelly Ratcliffe, Holt Recruitment, @HoltRecruitment. “I’d recommend it to marketing newbies or social media professionals alike because of its ease of use.“

The Twitter Assistant generates results in less than two minutes and provides ongoing recommendations as users continue to Tweet. The Twitter Assistant is free and available now on unionmetrics.com and business.twitter.com.

Partnership with Twitter

As a Twitter Official Partner, Union Metrics is one of a small group of elite companies that have been recognized by Twitter for their exceptional products and proven success on the platform. Union Metrics’ inclusion in the program is the result of a…

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