Understands, A Division of Heartwood Creations, Inc., Launches “Meet the Baxters” on Kickstarter

Meet the Baxters –a Family of Rear-Mounted Storage Solutions and Art for iMacs

Our goal is to inspire makers, artists and everyday iMac users to have fun with our product ideas by sharing design files & DIY kits, offering custom contour printing, and sharing Kickstarter backer workspace photos in an online gallery.

Understands today unveiled “Meet the Baxters” on Kickstarter, a family of rear-mounted storage solutions designed to promote happy workspaces, declutter desktops, and greet people with joyful artwork.

Ranging in styles and configurations, there are currently 5 Baxters in the family –Joe, Mary, Shira, Nigel and Art. They slide on the back of iMacs easily without tools or adjustments. Made in the USA, the Baxters are constructed from a very strong cross-laminated birch that provides an ideal blend of strength and weight. The result is a durable and lightweight storage solution that is beautiful and guaranteed for life.

The Baxters come in 3 surface finishes –1) walnut veneer, 2) metallic paint, and 3) contour custom printing in which customers upload their own artwork or select from stock art to print on all surfaces.

Baxter Family Features:


  • Five configurations
  • No tools or adjustments needed
  • Mounting system made in 2 sizes, for both 21.5” or 27”. The 27” mount also fits earlier iMacs
  • Made from very strong cross-laminated birch for ideal weight, strength and stability
  • Contour-custom printing –all visible sides
  • Walnut veneer
  • Metallic paint
  • Cable wraps and labels
  • Guaranteed for Life
  • Made in the USA
  • Ships in January 2018
  • MSRP: $40-$75

“We are taking a fun and multi-faceted approach to collaborating with Kickstarter backers”, says Mike Fisher, the Baxters’ creator. “Our goal is to inspire makers, artists and everyday iMac users to have fun with our product ideas by sharing design files & DIY kits, offering custom contour printing, and sharing Kickstarter backer workspace photos in an online gallery.”

Other rear-mounted storage products are one-dimensional. The Baxter Family not only offers stunning contour color printing, but also several shelf configurations and accessories such as cable wraps, labels, and cable wrap…

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