TTPM Unveils Most Popular Toys, Pet Products, and Play Trends for 2017

#TTPM Unveils Most Popular Toys, Pet Products, and Play Trends for 2017

TTPM®, the leading review site for toys, tots, pets, and more, unveiled its 2017 Most Wanted List today at the annual TTPM Holiday Showcase, naming the 20 toys the TTPM editorial team predicts will be the most popular—and buzzed about—for the holiday season. From products featuring notable entertainment characters and the latest advancements in tech to standout classic toys and innovative preschool playthings, the TTPM Most Wanted List reflects the current trends dominating the toy aisles.

The TTPM Holiday Showcase is an exclusive, one-day press event highlighting the best-of-the-best in the toy, entertainment, and pet categories. More than 70 family-friendly exhibitors showcased their hottest products with hands-on play, larger-than-life props, and interactive brand activities. This year’s event also included an entertaining pet fashion show featuring some of social media’s popular #DogsofInstagram modeling pet couture, gear, and Halloween costumes. Attendees included more than 250 members of the press, analysts, bloggers, YouTube channels, and social influencers.

“This year’s Most Wanted List includes a wide cross-section of the toy industry in 2017,” said Chris Byrne, executive vice president and content director, TTPM, aka The Toy Guy®. “The toys on the list feature contemporary technology and favorite characters to reflect today’s world. At the same time, the core experiences they deliver represent the best in classic play with timeless social, developmental, and learning benefits for kids.”

“We look at more than ten thousand toys and products per year and post video reviews on five thousand of those,” said Jim Silver, CEO and editor-in-chief for TTPM. “This year’s Most Wanted List features several toys with higher price points than in past years. We see a clear indication that consumers are willing to spend more on toys, if they see the play value in them.”

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