True Influence Study Unveils Top Ten Keywords Searched Through First Half of 2017

As the B2B buying journey begins with online research, the use of intent signaling data powerfully illustrates a significant capability for B2B

True Influence has published its most recent findings from a new study, in which U.S. intent signaling data was monitored and analyzed to identify the terms in which marketers nationwide are showing the greatest increase in interest. To learn more about how to leverage your ABM, check out our latest blog on the subject at https://trueinfluence.com/blog/top-10-trends-in-account-based-marketing-abm/.

Results from the online research of marketing terms revealed the greatest increase in interest in the topics “account based marketing (ABM)”, “email marketing”, “intent marketing” and “location-based marketing”. Just behind these were “B2B marketing” and “video marketing”. The highest rates of increase were found in the software & technology and healthcare & pharma industries. The greatest incidence of increase was found in the Southern part of the United States, followed closely by the West.

These conclusions were reached based on three criteria:

First, using the InsightBASE platform, the online activities of companies nationwide were monitored for a period of two years to establish baseline activity levels. Second, these online activities for the period from January 15, 2017 to July 15, 2017 were monitored and compared to each company’s baseline levels. Third, keywords showing the greatest increase in online activity were isolated using the InsightBASE Relevance Engine.

Brian Giese, CEO of True Influence announced the publication of the study in the following statement: “This trending study is significant because it clearly shows what is happening in the minds of marketers everywhere. As the B2B buying journey begins with online research, the use of intent signaling data powerfully illustrates a significant capability for B2B marketers. Now, more than ever before, they can see which products and services companies are researching online, tailor and personalize their marketing activities more specifically, and win new customers faster than ever before.”

Giese continued, “We set out to market business signaling intelligence with InsightBASE, and…

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