“Mismatched FAM trips are an unfortunate reality for this industry,” said Chisholm. “PR professionals need to fill their trips with quality content creators who have relevant assignments, and journalists need a destination and angle that meets their editor’s needs. We’re helping meet both goals.”
Denver, Colorado (PRWEB)
September 26, 2017
Travel Talker™, a new tool that connects hosts with journalists and content creators covering travel, hospitality and tourism, announced today a new program aimed at attracting hosts to its platform.
Beginning September 26, “hosts,” including public relations agency and resort/destination communications professionals, can try the new tool free for two months with a rate code, to test the tool and its capabilities.
Travel Talker functions like an online dating site but is geared specifically toward resorts, properties and destinations and the journalists who write about them. FAM trips have long been the bread and butter of travel and hospitality public relations, as a writer needs to visit and experience a destination or property first-hand to cover a story, but with that model comes challenges. Travel Talker addresses these challenges, whether through group or individual trips.
Chad Chisholm, founder of Travel Talker and a freelance writer and photographer himself for more than a decade, understands the pain points associated with the FAM trip process and launched Travel Talker to help both PR professionals and journalists.
“Mismatched FAM trips are an unfortunate reality for this industry,” said Chisholm. “PR professionals need to fill their trips with quality content creators who have solid, relevant assignments, and journalists need a destination and angle that meets their editor’s needs. With Travel Talker, we’re helping both parties meet their goals.”
Travel Talker offers a free entry membership for journalists or content creators and encourages them to build a detailed profile, then apply for trips. Hosts, who sign up for the service at one of three levels based on user volume within their office, can then review applicants and select the content creators that best fit their destination and their goals for coverage. Travel Talker allows hosts to list details like travel itineraries and media…