Following last year’s brand transformation, Tony Roma’s has seen an incredible response from prospective and existing domestic and international franchisees
ORLANDO, Fla. (PRWEB)
September 26, 2017
September 26, 2017 – Romacorp, Inc., the parent company of Tony Roma’s, announces the signing of a new development agreement with experienced restauranteur Bruce Rahmani and Colorado Hospitality Services, Inc., bringing Tony Roma’s world-famous baby back ribs to fans in Colorado and Idaho. This new development agreement, the third major USA agreement for Tony Roma’s in 2017, is for 8 new restaurants and continues the strong momentum the brand has experienced since the October 2016 grand opening of Tony Roma’s new global prototype restaurant in Orlando, Florida. With a complete overhaul of the restaurant atmosphere, service platform and menu following extensive consumer research, the Tony Roma’s brand transformation satisfies the demands of today’s consumer.
“Following last year’s brand transformation, Tony Roma’s has seen an incredible response from prospective and existing domestic and international franchisees,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “This development agreement shows the continued relevance and the resilience of a brand that prides itself on delivering a one-of-a-kind experience for its fans, both internationally and here in the United States. We are excited to work with Bruce Rahmani in bringing the iconic Tony Roma’s brand to fans in Colorado and Idaho, and believe this important deal is a strong indicator of more positive news to come.”
This latest news comes on the heels of new Tony Roma’s development and franchise agreements announced this year in the USA, Canada, Spain, Bolivia and Nicaragua. In April 2017, the brand announced the signing of its first new USA franchisees since 2011 with agreements for Tennessee and West Palm Beach, Florida. Additional new domestic and international development agreements are in the works and will be announced in the near future.
“Having been in the hotel and restaurant business for more than 40 years, with more than 50 different franchises under my belt, I am constantly looking for ways to improve the quality of my businesses,” said…