This is why all of those people have flowers on their heads at Arroyo Seco Weekend

You might have seen the image on Instagram — the one of a friend or acquaintance wearing an ornate bouquet of flowers on their head while, curiously, not smiling.

What’s the deal? Look no further than Mud Baron and the viral floral sensation #FlowersOnYourHead.

Related: These photos show you what it’s like to be at Arroyo Seco Weekend

The 47-year-old teacher at Pasadena’s John Muir High School incorporated the floral hair phenomenon into to his urban farm, Muir Ranch, about 3-4 years ago (the ranch itself, an “urban teaching farm and teen jobs program,” according to the organization’s website, began in 2011). And it all began by chance after a long afternoon that Baron spent at Los Angeles City Hall giving flowers away.

After handing out flowers, he had a few buckets left of what he called “so-so” flowers left. He went to a non-profit called “We Can” in South Los Angeles and while handing the flowers to children – the height difference and seeing the flowers above the kid’s head made for an “Eureka!” moment for Baron.

Related: From creating smells to staring at a red tube, this is art at Arroyo Seco Weekend

He even compared the moment of discovery to the famous National Geographic image, you know the one (the Afghan refugee cover).

“People and flowers look better together,” said Baron. “They both look better together.”

Ever since that moment, Baron has been putting flowers on people’s head everywhere. Seriously everywhere, from in front of the Louvre in Paris, to Havana, Cuba and to Corona. Oh, and you may have seen “#FlowersOnYourHead” at Coachella too (no, they are not just flower crowns).

Arroyo Seco Weekend, however, was the first music festival where Baron was sponsored (by JetBlue) and the project had its own tent. Although, that did not stop them from wandering around the grounds putting flowers on the heads of attendees and even artists….

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