The Washington Ballet Adopts PatronManager

We know PatronManager’s robust technology will provide an efficient integrated database that will permit us to expand our marketing and development efforts in innovative ways.

Eugene Carr, founder and CEO of Patron Technology, announced today that The Washington Ballet has joined its roster of arts and culture organizations in the United States and Canada using PatronManager, the integrated ticketing, fundraising, and Customer Relationship Management (CRM) system built on the Salesforce platform.

The Washington Ballet, whose mission is to bring the joy and artistry of dance to the nation’s capital, presents a dynamic season of performances in venues throughout Washington DC, as well as managing the renowned Washington School of Ballet. PatronManager’s innovative technology will bring The Washington Ballet’s subscription ticketing, fundraising, and marketing together in one CRM platform allowing a complete 360-degree view of each patron.

“We are delighted to implement PatronManager,” said Rosie Vergilio, Director of Marketing and Communications for The Washington Ballet. “We know its robust technology will provide an efficient integrated database that will permit us to expand our marketing and development efforts in innovative ways.”

“With an outstanding professional company, ballet school, and community programs, The Washington Ballet’s patron base is diverse and expansive,” said Carr. “With PatronManager, The Washington Ballet will be able provide more personalized service at the box office and beyond for each patron’s individual needs as well as having the ability to sell more tickets, and to target their marketing and fundraising efforts more effectively. We are delighted to help further their mission.”

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