In order to be viewed as an expert, you first need to be viewed. Social media is one of the best ways to make this happen correctly. The proper portal is going to be determined by your chosen niche. The social site you want for a more professional audience is LinkedIn. But Twitter and Facebook should also be a part of your strategy. The only thing you want to do is sell your image and brand.
You shouldn’t worry about marketing any products yet. You’re going to have to network with people and engage them as much as you are able. And merely doing that will expose them to you and make them remember who you are. When you think about it, branding plays a huge role in this expert status strategy. What that means is you incorporate branding into your strategy. Brand marketing is not hard to do, and it will involve marketing elements you may already know about. If you are not currently using video in your business, then at least use them to brand your self as an expert. How does anyone demonstrate their expert knowledge; by talking about it and giving value in content. Don’t make the mistake of stopping too soon in this effort because people need to be shown over and over.
People who are experts in their niche and who are good at marketing tend to have the highest quality products….