The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know by John Moorehead

The New Google Algorithm Farmer- What SEO/SEM Professionals Need to Know
 by: John Moorehead

It’s official! While there has been talk of an upcoming algorithm change from Google for at least a couple of months, these past couple of weeks saw a definite change in the way that Google ranks those sites on the web vying for top placement in its listings. So what is the big news? This algorithm specifically went after content farms and in addition to a broad extent low quality sites that have been gaming the system for higher rankings. Since the algorithm targeted content farmers, this algorithm has been nicknamed The Farmer.

If you read our recent article: “Google Moving Against Content Farms- What Does This Mean for SEO?” You probably were already on the look-out for the coming algorithm change. Now that the algorithm has taken effect, the SEO/SEM community definitely knows a little bit more about it, however there are still a few things that require more research and information.

Who Was Targeted by the Farmer Algorithm?

This algorithm change which took effect since late February is said to have affected between 11% and 12% of the search queries in the United States. As of the moment, it is not sure when the algorithm will affect other regions in the world.

Some of the major website properties that were affected included article distribution sites, aggregated content sites (those sites that republish original content from others), sites that mostly sell products with little or no content associated with them, and in general sites that don’t have unique or high quality content. Generally speaking, if a website’s goal is to monetize content that is not original or high quality, then it is likely that the site has been targeted by Google.

Who Has Benefited from the Farmer Algorithm?

Generally speaking, those sites that have or will benefit from this algorithm will be sites that create unique, high quality content. Obviously, white hat SEO always included creating high quality, unique content as a prerequisite for obtaining long term quality results, this fact hasn’t changed.

Tips for SEO/SEM to Avoid the Wrath of Farmer

If you noticed a sudden drop in the Search engine result pages or if you want to avoid a sudden drop in the future, here are some tips that should help you avoid the raft of the Farmer algorithm.

Make sure that the vast majority of content that you post on your website is unique and original. Obviously, you may have to post product…

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