The NALA Helps Soles4Souls Deliver Aid to Victims of Tropical Storm Harvey

We strive to be extremely intentional when responding to disasters.

Tropical storm Harvey has been a devastating force in Texas. In fact, the catastrophic weather event has dumped over 50 inches of rain, which is a record from a tropical cyclone in the continental United States. Furthermore, there are 58 counties under Texas disaster declaration, approximately 30,000 people will need temporary shelter and an estimated 450,000 victims will seek FEMA disaster assistance.

In order to assist the victims of Harvey, the NALA, a boutique marketing agency headquartered in Ventura, CA, is doing its part to collect brand new shoes on behalf of its charity partner Soles4Souls to help those in need. Soles4Souls has had responses from retailers and manufacturers donating brand new shoes, clothing, diapers, socks, underwear and blankets and they have already sent six truckloads of product to affected areas.

For those who may not be able to drop off new shoes, but still want to help, the NALA encourages people to make a monetary donation to help with transporting these much needed items at

Soles4Souls was founded as a disaster-relief organization after philanthropists and shoe executives provided footwear to those most impacted by The Indian Ocean tsunami in 2004 and Hurricane Katrina in 2005. It continues to act as second-wave responders providing footwear and clothing to those in need during times of disaster. To date, Soles4Souls has collected and distributed more than 30 million pairs of shoes to those in need in 127 countries around the world and all 50 states in the U.S.

“We strive to be extremely intentional when responding to disasters,” says Soles4Souls President and CEO, Buddy Teaster. “We are committed to working with invested partners on the ground and providing meaningful assistance through shoes, clothing and other necessities people need at the most appropriate time.”

New shoes can be dropped off at the NALA corporate headquarters, 1891 Goodyear Ave., Suite 618-620, Ventura, CA. To organize a pick-up, please call (805) 207-2383, ext. 330, or email marketing(at)thenala(dot)com.

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