“We’re not adding cosmetic procedures, we’re adding confidence procedures,” Ms. Docherty said at the Lenox location, a Gilded Age mansion that has undergone a $10 million renovation. “Our product is personal, precise and science based.”
She would like to open Canyon Ranches in Florida and California to attract tourists from South America and Asia. Ms. Docherty also wants to extend the brand to the “continuing care retirement community” market, which includes assisted living: a growth business, to be sure.
“There are a lot of boomers who have not taken very good care of themselves,” she said.
During its peak seasons (summer in Lenox and winter in Tucson), Canyon Ranch charges over $1,000 per night, which includes tasty but spartan food and group fitness classes. The resort has long offered nutritional counseling and services like facials for an extra fee, but Ms. Docherty is adding pricey new services, like genetic testing for $299, and is pushing a doctor-monitored all night sleep study, or polysomnography, for $2,950.
“Sleep is sexy right now, it is totally sexy,” she said.
Kurt Cobain Did Pilates There
Mr. Zuckerman had been an accountant in New Jersey and moved his pregnant wife and young child in 1958 to the desert town of Tucson, where he became a real estate developer. As he approached his 40th birthday in 1968, a doctor told him that his yo-yo dieting was going to kill him. He needed to lose 30 to 40 pounds for good.
He went to Rancho La Puerta in Tecate, Mexico, but was the only male guest there and left after a self-conscious two days.
Ten years later, after his father died, Mr. Zuckerman again decided to confront his health. He went to the Oaks at Ojai, in California, and at last began to lose the weight. He returned home thinking about how to focus fully on his new commitment to health and fitness.
Two weeks after returning, he and his wife bought a 42-acre dude ranch in the foothills of the Santa Catalina Mountains of Arizona for $714,000. He hired Karma Kientzler, the woman at the Oaks at Ojai who had helped him to find a fitness program (then a somewhat novel concept) feasible for a middle-aged man with a history of asthma.
Ms. Kientzler moved with her two young children to Tucson and began…