The iPhone’s secret history: How Steve Jobs went from rejecting to embracing the future – Home | Day 6

Friday June 23, 2017

by Brent Bambury

In the hours before Apple released its first iteration of the iPhone on June 29, 2007, fans were already lining up to buy one.

They’d not yet held an iPhone, but they’d seen the commercials. They loved the blank slate of the touch screen and the uncluttered interface.

Many of them already owned an iPod and that had changed the way they consumed music. 

They sensed the iPhone was transformative.

They liked the style and ergonomics of Apple’s stuff, and they’d listened to Steve Jobs who, six months earlier, boasted to the world, “we’re going to reinvent the phone.”

Apple employees greet the first customers in line at the Apple Store for the launch and sale of the new iPhone 6 on Friday, Sept 19, 2014, in Palo Alto, Calif. (Tony Avelar/The Associated Press)

Today, a billion iPhones have made their way into the world and those devices transformed people’s relationship with data, communications, music and navigation.

The iPhone changed Apple too.

In 2007, the company was sitting on $6.39 billion in cash. By 2016, that number was $237.59 billion.

The iPhone is arguably the most popular product of all time, and one of the most successful. But Apple engineers had to work hard to make it successful, and they had to convince a lot of sceptics that it was a good move.

One of the most sceptical was Steve Jobs.

     

Steve Jobs didn’t want to make a phone

“The One Device: The Secret History of the iPhone” by Brian Merchant was released June 2017. (Hachette Book Group)

Jobs never wanted his company to be a phone maker. “Jobs was really, really against the idea of trying to bring Apple into this market,” Brian Merchant told me on Day 6.

Merchant is an editor at Motherboard and the author of the new book The One Device: The Secret History of the iPhone. He says Jobs…

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