Friday June 23, 2017
more stories from this episode
In the hours before Apple released its first iteration of the iPhone on June 29, 2007, fans were already lining up to buy one.
They’d not yet held an iPhone, but they’d seen the commercials. They loved the blank slate of the touch screen and the uncluttered interface.
Many of them already owned an iPod and that had changed the way they consumed music.
They sensed the iPhone was transformative.
They liked the style and ergonomics of Apple’s stuff, and they’d listened to Steve Jobs who, six months earlier, boasted to the world, “we’re going to reinvent the phone.”
Today, a billion iPhones have made their way into the world and those devices transformed people’s relationship with data, communications, music and navigation.
The iPhone changed Apple too.
In 2007, the company was sitting on $6.39 billion in cash. By 2016, that number was $237.59 billion.
The iPhone is arguably the most popular product of all time, and one of the most successful. But Apple engineers had to work hard to make it successful, and they had to convince a lot of sceptics that it was a good move.
One of the most sceptical was Steve Jobs.
Steve Jobs didn’t want to make a phone
Jobs never wanted his company to be a phone maker. “Jobs was really, really against the idea of trying to bring Apple into this market,” Brian Merchant told me on Day 6.