VidCon 2017 has kicked off this week at the Anaheim Convention Center for the eighth time. In honor of this celebration of digital video creators, here’s some data about YouTube, which pioneered the industry:
The first YouTube video posted was an 18-second piece shot at a zoo. The video was posted on April 23, 2005, and has had nearly 40 million views. YouTube was launched Feb. 14, 2005, by Steve Chen, Chad Hurley and Jawed Karim. With more than 1 billion users, it is the second-most visited website in the world behind Google.com.
Billions of views
This chart shows how music videos are reaching more views at a faster rate. The first music video to reach 1 billion views was in late 2012. About a year later the 2 billion-view barrier was broken. Currently about a dozen videos have more than 2 billion views and 65 have at least 1 billion views.
About 1.32 billion people – about one-third of those online – watch YouTube.
Plenty to see
The number of people who use YouTube is about 27 times the number of people who viewed the Super Bowl in 2016. The Super Bowl was the most-watched prime-time telecast in 2016, with 48.1 million viewers.
As of July 2016 YouTube has paid an estimated $2 billion to people posting videos.
The short answer to making money on YouTube is to get a lot of subscribers and have advertisements on your channel that yield a high CPM, which is cost per 1,000 views. The highest-paid poster on YouTube, PewDiePie, has 55.7 million subscribers.
YouTube’s premium service channel canceled his reality series in February following a report in the Wall Street Journal that he made anti-Semitic videos.
Recent concern over hate group postings on YouTube and advertisers’ concerns about being connected to those posts led Google, the video site’s parent, this week to crack down on such groups’ ability to use YouTube as a recruiting tool.
In March a flood of advertisers stopped…