Travelers Rest, S.C. (PRWEB)
June 05, 2017
Amy Anderson has been named Vice President of Marketing for The Cliffs, a collection of seven private luxury mountain and lake club communities in the western Carolinas. An accomplished marketing professional, Anderson joins The Cliffs with 17 years of industry experience, most recently serving as the Chief Marketing Officer at Timbers Resorts, a luxury boutique developer and operator with resorts and residence clubs around the world.
“As a native South Carolinian, I am honored to join The Cliffs’ team and excited to return home to my Southern roots after several years in Colorado,” adds Anderson. “The communities that The Cliffs offer are truly destinations within themselves and uniquely, the most diverse selection of homes and lifestyles in the country. I hope to build upon recent successes and look forward to implementing a comprehensive and successful strategy to accomplish the goals of real estate sales, membership growth, club awareness, and overall results.”
Since 2004, Anderson has been responsible for the creative, positioning, and development of the Timbers Resorts’ corporate brand including brand awareness, lead acquisition strategies, public relations, partnership acquisition and development, database systems architecture and reporting, investor relations, as well as branding, launching, and integrating new hotel and real estate properties into the Timbers’ portfolio. Additionally, Anderson oversaw the real estate properties and teams, managing the strategy, planning and execution of the marketing plans as well as working directly with sales to meet goals and budgets.
Anderson’s role at The Cliffs will focus on developing and executing the marketing strategies for corporate, real estate…