The Business Novel that Revolutionized Manufacturing Finds New Audience in Tech

Eli Goldratt has been described by Fortune Magazine as a “guru to industry” and by Business Week as a “genius”

Fortune Magazine compared THE GOAL’S leading character to “Obi-Wan Kenobi instructing Luke Skywalker on the use of the force.”

The North River Press Publishing Corporation has published “The Goal: A Business Graphic Novel” based on “The Goal” by Eliyahu M. Goldratt and Jeff Cox. The business novel that introduced Goldratt’s Theory of Constraints (TOC) in 1984, has been adapted by bestselling author Dwight Jon Zimmerman and award-winning illustrator Dean Motter.

Through the story of a harried plant manager who has been given 90 days to save his factory, “The Goal: A Business Graphic Novel” introduces readers to the core principals underlying the Theory of Constraints, a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. TOC revolutionized the factory floor in the decades following publication of Goldratt’s original business novel. It has since been used by government agencies and the military, and applied in many areas of business, including supply chain management, healthcare, retail, sales and marketing, and project management.

Recognition of Goldratt’s contributions to the fast growing Agile, Kanban, DevOps and Lean Startup movements is bringing a new tech audience to TOC. Top tech executives have also brought attention to Goldratt’s work. CEO Jeff Bezos made “The Goal” required reading for his top executives at Amazon, where it has been called “a bible” for the team behind the company’s fulfillment network. Red Hat CEO Jim Whitehurst noted that the concepts Goldratt developed for manufacturing are now being applied to the development of software products and services.

Laurence Gadd, founder of North River Press, said “The Goal: A Business Graphic Novel” is appropriate whether you’re a CTO, software developer or MBA student. “Dwight Jon Zimmerman and Dean Motter’s graphic adaptation of Goldratt’s seminal work provides a new generation of visually-oriented readers, as well as those who grew up with comic books, with a fun, accessible introduction to TOC.”

The 140-page graphic novel adaptation is available as a…

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