The Best Cross-Channel Advertising Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd, the world’s leading business software review platform, today released the Fall 2017 Cross-Channel Advertising Software Grid report to help businesses make the best Cross-Channel Advertising technology buying decision. DoubleClick Digital Marketing, Marin Software, Sizmek, Kenshoo Infinity Suite, 4C, MediaMath TerminalOne Marketing OS™, AdRoll, and Rocket Fuel Programmatic Marketing Platform were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence.

Choozle, Quantcast Advertise, Acquisio, The Trade Desk, and CAKE were named High Performers in the report, earning strong customer satisfaction marks with smaller market presence scores. 4C earned the highest overall satisfaction score while DoubleClick Digital Marketing earned the highest overall market presence score.

This report also breaks down the Cross-Channel Advertising category, based on market presence and customer satisfaction score, for Small-Business, Mid-Market, and Enterprise reviewers. At the small-business level, Choozle earned the highest overall satisfaction score and DoubleClick Digital Marketing earned the highest overall market presence score. In the mid-market segment, 4C earned the highest overall satisfaction score while DoubleClick Digital Marketing earned the highest overall market presence score. Finally, at the enterprise level, 4C earned the highest overall satisfaction score while DoubleClick Digital Marketing earned the highest overall market presence score.

The Grid leverages customer satisfaction data reported by authenticated users along with vendor market presence determined from social and public data. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender or Niche.

Key Findings:


  • Tightened focus on what qualifies as video functionality — Vendors have become more discerning in the channels where their product can offer capability. Video advertising is becoming more expansive and far-reaching, and products need to be able to withstand required best practices to succeed. Yet, the overall user satisfaction average for the “video functionality” feature has dropped since the Spring 2017 Cross-Channel Advertising Grid℠ Report: the…

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