Email marketing falls into two categories: automated or manual. Some bloggers insist one is better than the other, sparking the great email debate. What really matters is:
Your preference in how the emails are sent.
- The expectations you have set for your subscribers.
Do you want to be hands on and manually send out each email or would you prefer to allow your email to run automatically? Are your subscribers expecting updates from your site only or an insider look at content not available to the public?
You may be strictly one or the other, or possibly a hybrid of both. Let’s take a look to see how each category works.
Automated Emails and RSS
Automated emails, commonly referred to as RSS emails, automatically send new updates from your website to your mailing list, using your RSS feed. These updates can be scheduled to mail soon after a new post goes live, or at a set time each day, each week or even each month. The more you post between sending times determines how many posts will appear in your email.
The good thing about automated emails is they are just that — automatic. Design your template, set your sending schedule and your mailing provider, such as FeedBlitz, takes care of the rest. You can focus on posting content to your blog assured your email marketing is being handled. Automated emails are a great way to stay in consistent communication with your subscribers as long as you’re posting to your blog consistently.
With this category of emails, however, you won’t be able to personally touch each email that is sent. While you can easily insert a subscriber’s first name and add an introductory sentence to your template to personalize the emails a bit more, some bloggers prefer to hand-craft an intro paragraph or insert commentary on individual posts. Revisiting our points mentioned above, it depends on what expectations you’ve set for your subscribers.
The Skinny on Manual Emails
Manual emails, on the other hand, offer you greater…