June 20, 2017
The American Marketing Association (AMA), the largest marketing association in the world, and the American Marketing Association Foundation (AMAF), today announced Lisa Bowman, executive vice president and chief marketing officer at United Way Worldwide, as the recipient of the 2017 Nonprofit Marketer of the Year Award.
The award recognizes one nonprofit marketer annually for their extraordinary leadership and achievement in the field of nonprofit marketing. Bowman, who oversees brand, marketing, communications and research at United Way Worldwide, was selected for her strong leadership, passion for helping others and demonstrated excellence in marketing.
“Nearly two years ago, Lisa came on board to transform United Way’s brand and increase people’s understanding of our mission and value,” said Brian Gallagher, president and CEO of United Way Worldwide. “Thanks to Lisa’s vision and willingness to challenge the status quo, we’re raising our awareness, motivating more people to engage with the issues that matter to them and becoming the place people turn to create social change in the 21st century.”
AMA/AMAF’s Nonprofit Marketer of the Year Award is the highest honor bestowed on a nonprofit marketing professional. Bowman will accept the award during the annual AMA Nonprofit Marketing Conference in Washington, DC, July 10-12.
“United Way Worldwide consistently creates marketing campaigns that embrace news ideas and truly make an impact on people’s lives,” said Russ Klein, CEO of the American Marketing Association. “Lisa is a worthy recipient of this accolade for…