The Alliance’s Good Samaritan Bonus Program Inspires Agents to Donate to Charities

Good Samaritan Bonus Winners

I wanted people to understand the power of writing even a small check for $100 and giving it to a charity. People don’t realize how much of a difference you can make when you start doing that on a monthly basis. – Andy Albright

Company’s unique charitable giving program eyes $250,000 mark in 2017.

In 2013, Andy Albright was trying to think of ways to inspire his network of insurance agents to donate money to charities around the world, he sketched out a simple idea on a white sheet of paper.

The co-founder, president and CEO of National Agents Alliance (The Alliance), an Insurance Marketing Organization headquartered in Burlington, N.C., wanted his team to experience the feeling he got from supporting various charities and non-profit organizations.

The result was the Good Samaritan Bonus, which has donated more than $230,000 since its inception. For Albright, it was another example of the last part of The Alliance’s motto: “Have Fun, Make Money and Make a Difference.”

“I wanted people to understand the power of writing even a small check for $100 and giving it to a charity,” Albright said. “People don’t realize how much of a difference you can make when you start doing that on a monthly basis. Plus, it feels great to be able to help people and charities you believe are doing great work. They need money to keep doing what they do, so when you can help them out it feels great.”

Since its inception, The Alliance has awarded more than 600 GSB checks to more than 100 charities around the world.

For The Alliance, giving back through service-work and by donating money to charities is something its sales force wants to do. In fact, it is part of the job description. That service-based mindset is not lost on insurance carriers that partner with The Alliance to offer financial products to clients.

One such partner, Foresters Financial believes strongly in giving back to communities through volunteering and financial contributions. Foresters, which serves more than 3 million clients in the U.S., Canada and United Kingdom, boasts almost $14 billion in assets and has been rated “A” (Excellent) by A.M. Best for 15 straight years.

The Alliance and Foresters partner for an…

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