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Amazon is kicking off another 12 Days of Deals today, which means you’ll be able to find discounts in different categories now through Dec. 14. Each day will feature Deals of the Day and other great offers in popular categories like kitchen, electronics, apparel, video games, books, furniture, arts and crafts, and more.

On the first day of deals, Amazon brings to you…

Discounts on activewear, sports equipment, games, and fitness! Whether you’re gearing up to crush your New Year’s resolution or you’ve got fitness and sports lovers on your shopping list, today is a great opportunity to get them something they’ll love and save a few bucks on the process.

There are loads of offers for everything from activewear for men and women, water bottles, and yoga mats to fishing gear, footballs, basketballs, and more. We combed through today’s deals to find the best offers on things sure to bit a hit with at least a few of your loved ones.

1. Bikes for everyone!

Getting a brand new bike for the holidays can be the best thing ever for a kid. I’ll never forget the feeling of pure elation seeing one under my Christmas tree as a kid. Right now, you can give a youngster on your list that same experience, and it doesn’t have to blow your budget out of the water. With savings up to 40% on bicycle brands like Mongoose and Schwinn, you’re bound to find the perfect gift today. There are options for adults, kids, and even babies (think bike seats and trailers).

See all the deals on bikes and bicycle accessories

2. Balls and other sports equipment

If you have athletes on your list, why not give them new equipment to play with from leading brands like Wilson and Spalding? There are loads of basketballs, footballs, baseballs, gloves, bats, and lots of other sporting goods on sale today. Some are even more than 50% off right now.

3. Activewear for men and women

If you, or someone…