Tesla Model 3 is one of the most feverishly-anticipated cars of the year.
Interest in the Model 3 has not let-up since the electric car was first announced by Elon Musk during a keynote presentation last year.
More than 400,000 people have pledged to buy the car, putting down a £1,000 reservation deposit.
That’s a staggering number – especially since none of these customers have seen the person, let alone had the chance to drive it.
It’s an unprecedented way for people to buy car. But that is a key component to the appeal of Tesla, which generates an Apple-level following for its brand.
Tesla CEO Elon Musk previously said the Californian car manufacturer was trying to ‘anti-sell’ the Model 3, yet reservations have continued to grow.
“We anti-sell the Model 3. But our net reservations continue to climb week after week. No advertising, anti-selling, nothing to test drive, still goes every week,” said Musk.
It seems however Tesla is looking to change some of its tactics.
They will soon be offering test-drives of the new Model – but only for those who have reserved one of the vehicles.
This sweetener will hopefully satisfy the loyal Tesla fanbase who put down money in faith.
It is believed these test-drives will not be offered to the general public as demand is currently too high to make this manageable or feasible.
Tesla could also change its “anti-selling” method after holding the ‘Project Loveday” competition.
The challenge was issued to Tesla drivers to create a homemade advert for a Tesla car with the winner receiving an invitation to an unspecified Tesla Product Launch in the future.
The top ten entries will also be featured on the company’s social media channels
Inspiration for Project Loveday actually came from a ten year old girl called Bria who wrote a letter to CEO Elon Musk.