CLOSE

Lee Kennedy of Leiper’s Fork Distillery talks about the Tennessee Whiskey Trail which officially launches June 19. It’s a 25-stop tour across the state that’s expected to be a major expected to be a major tourism draw.
Larry McCormack / The Tennessean

Hundreds of thousands of people visit Jack Daniel’s Lynchburg distillery each year, but for many of them, the tour is a sideline attraction during their trip to Tennessee.

Jack Daniel’s Master Distiller Jeff Arnett hopes the first-of-its-kind Tennessee Whiskey Trail, which officially goes live Monday after more than a year of development, will be a game changer for state tourism and will draw travelers to Tennessee for the sole purpose of experiencing more than two dozen unique distilleries on the trail.

“Hopefully this officially whiskey trail and a mobile app and website and passport system will kind of plant the seeds, if you will, that will hopefully bear better fruit for all of us, including Jack Daniel’s. I would love to see our tourism into Lynchburg double,” Arnett says.

In many ways, the Tennessee Whiskey Trail is modeled after what Kentucky has already successfully done for bourbon — but on an even larger scale.

The Kentucky Distillers’ Association launched the Kentucky Bourbon…