Tech PR Agency ARPR Adds Two Marquee Health IT Brands to Its Portfolio; Erin Bocherer Hired as First Practice Group Director

For over four years, our Health IT team, as well as our SaaS, cybersecurity, mobility and mission critical practice groups, have exceeded expectations of what a PR firm can achieve, resulting in our ability to attract and retain growth-stage and enterprise clients of this caliber.

ARPR, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced that it has added two marquee Health IT brands to its portfolio. Joining ARPR is StayWell, a health solutions company that uses the science of behavior change to help people live happier, healthier lives. Headquartered in Pennsylvania, StayWell is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc. ARPR will also serve as the agency of record for Nashua, NH-based iCAD, Inc. (Nasdaq: ICAD), which delivers innovative cancer detection and radiation therapy solutions and services that enable clinicians to find and treat cancers earlier while enhancing patient care. Both medical software and device companies chose ARPR for its healthcare technology experience and its Panoramic Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation to drive measurable results.

“Partnering with such prestigious medtech companies at the forefront of improving patient outcomes, physician workflows and population health is a real privilege,” said Anna Ruth Williams, ARPR founder and CEO. “For over four years, our Health IT team, as well as our SaaS, cybersecurity, mobility and mission critical practice groups, have exceeded expectations of what a PR firm can achieve, resulting in our ability to attract and retain growth-stage and enterprise clients of this caliber.”

ARPR today also announced the hiring of Erin Bocherer to the newly created position of Health IT Practice Group Director. Erin brings more than 20 years’ experience to ARPR, having worked with both medtech startups and publicly-traded companies covering nearly every aspect of the healthcare industry, including medical device companies, pharmaceuticals, software solutions and health insurance exchanges. In her role, Erin will serve as the lead strategist for all Health IT clients,…

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