Shelton, CT (PRWEB)
September 06, 2017
TABS Analytics, a leading consumer and retail analytics firm, announced today a complementary webinar scheduled for Wednesday, September 13, 2017 at 2 p.m. Eastern presenting the results of the company’s Fifth Annual Food and Beverage Consumables Study. The annual TABS Consumables Study was developed to uncover detailed information about U.S. CPG consumables categories and how consumer buying patterns within these categories are shaped by the promotions offered. The 2017 study will also survey the same categories in the U.K. to provide comparative points between the regions, particularly online grocery.
The annual study analyzes 15 consumables categories: carbonated beverages, salty snacks, cereal, yoghurt, water, ice cream, cookies, fruit juice, refrigerated juices, crackers, frozen pizza, frozen novelties, candy, popcorn, and isotonics (sports drinks). During the webinar, TABS Analytics CEO and Founder, Dr. Kurt Jetta, will provide updated insights in the shopping behavior of US and UK shoppers for consumables products and will
Consumer purchasing behavior overall and across the 15 consumable categories.
- Where consumers are most likely to purchase food and beverages, and how frequently consumers shop within buying channels.
- Comparing the U.S. and U.K. online grocery channels and how they have developed.
- Which demographic is crushing millennials when it comes to buying food and beverage consumables?
- What deal delivery methods are replacing once-popular circulars and free-standing inserts (FSIs).
WHAT: Fifth Annual Food and Beverage Consumables Study
WHEN: Wednesday, September 13, 2017 at 2 p.m. Eastern
REGISTRATION: Registration is available online here.
WHO: Dr. Kurt Jetta, Ph.D., CEO and founder of TABS Analytics
In addition to being the CEO, founder and lead product developer for TABS Analytics, Jetta is also the Director of the Research Unit of the Economics of Consumer Marketing which is a part of the Center for International Policy at Fordham University. He is a frequent contributor to industry publications and symposiums.
About TABS Analytics
Operating since 1998, TABS Analytics, based in…