SUZHOU, CHINA (PRWEB)
September 18, 2017
Suzhou Tourism took to the red carpet over the weekend as a sponsor of the Celebrity Giving Suite™ presented by Backstage Creations at the Microsoft Theater during the 69th Emmy® Awards, which included visits by Dennis Quaid, Felicity Huffman, Rachel Bloom, Iain Armitage, Sarah Hyland, Anika Noni Rose, Chris Jackson, Craig Anderson, Jamie Alexander, and others. Paying homage to the city’s traditional roots, Suzhou Tourism gifted a luxurious silk robe from Xiu Niang Silk, one of the most famous silk companies in China located in Suzhou, and a two-night stay within a Regency Suite at the prestigious Hyatt Regency Suzhou to celebrities who visited the suite. The Backstage Creations Giving Suite is an annual Emmy Season tradition, providing Emmy nominees and presenters exposure to a wide variety of luxury brands and experiences, while benefitting the Television Academy’s Foundation and its education programs.
The star-studded event was tied to Suzhou Tourism’s newly launched integrated social media campaign – “MadeInSuzhou: Exploring Suzhou’s Local Specialties Through Digital Experiences” – which is designed to showcase the destination’s unique experiential features and cultural offerings and engage travelers who are seeking deeper, emotional connections with local communities as part of their adventures. In the coming months, North American consumers will have the opportunity to learn more about both Suzhou’s silk making background and the intricate details involved in with crafting the beautiful robes the celebrities received through an online silk ‘master-class’ video and contest on the destination’s digital and social media platforms, specifically its website TravelToSuzhou.com, Instagram, YouTube, Facebook, and Twitter.
Consumers can follow the campaign by visiting the website TravelToSuzhou.com or following the destination’s official hashtags #TravelSuzhou and #MadeInSuzhou, as well as Instagram, YouTube, Facebook, and Twitter channels (@VisitSuzhou).
Suzhou, the “Venice of China,” is…