Researchers at Brigham Young University are taking personality quizzes to the next level. According to a new study, you probably fall under one of four broad types of Facebook users.
47 participants between the ages of 18 and 32 were recruited to answer 48 survey questions about their feelings using Facebook. The participants were asked to rate statements like “Facebook is a source of stress, and it depresses me” and “Facebook helps me to express love to my family and lets my family express love to me,” on a scale of “most like me” to “least like me.”
After reviewing the results, researchers conducted in-depth interviews to better understand the feedback. Here are the four types of Facebook users they were able to define:
These users love connecting and fostering relationships with their friends and family ー essentially every mom on Facebook. Relationship builders consider Facebook an extension of their “IRL” life, according to Tom Robinson, associate director of BYU’s Graduate School of Communication.
This group doesn’t view Facebook as an “open virtual social society,” but rather a place where they can share their honest thoughts, feelings, and stories.
Relationship builders are the people who share emotional videos, seemingly random yet heartfelt photos pulled from Google images, and pictures of their loved ones four times a day. They also comment and engage with almost every post on their News Feed.
Window shoppers are the people who have a sense of social obligation to use the social network. This group feels like Facebook is unavoidable, so they have a “might as well use it anyway” mentality. They barely post pictures, update their profile, or interact with other people. In slang terms, a #stalker.
According to the study’s co-author Clark Callahan, this group, “wants to see what other people are doing. It’s the social-media equivalent of people watching.”
If you can identify with statements like: “I can freely look at the Facebook profile of someone I have a crush on and know their interests and relationship status,” or “I have to use Facebook in order to stay connected with people,” you’re probably a window shopper.
Town criers are people who use Facebook just to inform everybody about what’s going on; they don’t feel the need to share details about their personal lives. So if you haven’t changed…