Stater Bros. to close store, AT&T opens Apple-like store, $1 deal at Nekter – Orange County Register

AT&T opens concept store

A new AT&T concept store in Newport Beach is looking to broaden its reach with more modern entertainment merchandise such as virtual reality and streaming devices.

The store, at 4225 MacArthur Blvd., opened in August. It is one of 45 new high-concept stores to open in 2017.  The company said more stores are coming to Orange County by the end of the year.

Melissa Bahoora, director of sales for the Greater Los Angeles Area, said the reimagined stores focus on entertainment.  They are set up with round tables and couches. There are no cash registers; instead, employees use iPads to process orders.

Phones are on center tables instead of the walls, making the store reminiscent of an Apple Store….

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