LAS VEGAS (PRWEB)
January 08, 2018
Soft-Tex International® is pleased to announce several new sleep technology innovations and unveil its new line of Restonic® Bedding Accessories & Sunbrella® Memory Foam Cushions ahead of the Las Vegas Furniture Market.
New DreamSmart™ Assortment of Bedding Products
The DreamSmart™ furniture division of Soft-Tex® will be featuring its refreshed, complete assortment of mattress protectors & encasements, bed-in-a-box mattresses, pillows, toppers, sheets, and dropship mattress foundations. The assortment will feature the latest cooling technologies, attractive textiles, and robust packaging & product display solutions built to meet the unique needs of furniture retailers.
The DreamSmart™ brand also provides a competitive advantage to furniture retailers who want a suite of products that protects the value of the in-store furniture retail experience. DreamSmart Division Vice President John Timmerman noted, “A hallmark of the DreamSmart™ program for a furniture retailer is channel exclusivity. With DreamSmart products in your store, you don’t have to worry about customers trying a product in-store and buying it somewhere else online.”
New Restonic® Pillows & Protectors
Soft-Tex® will also be showcasing products under its exclusive licensing agreement with Restonic® for top of bed accessories. Featured products include ComfortCare® Mattress Protectors and sheets as well as Marvelous Middle® pillows. These lines of products feature Soft-Tex®’s new technologies including the latest innovations in cooling fabrics.
“All the elements of a sleep environment must work together for a superior night’s sleep and these new, innovative introductions are well-positioned to succeed on today’s retail floor,” said Ron Passaglia, president and CEO of Restonic Mattress Corporation. “With our combined commitment to excellence in service, quality and attention to detail, Restonic is excited for the opportunity to answer the call from today’s sleep-deprived, digitally-hyper-connected consumer with Soft-Tex.”
New Sunbrella Outdoor Seating Accessories
First unveiled at the Spring 2017 New York Home Fashions market, Soft-Tex will be unveiling new additions to its…