Social Media Marketing Tips And Trends For 2013

Why are we so obsessed with social media marketing these days?  Here is a great quote from Facebook Spokesperson Malorie Lucich that might just answer this question:  “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.” 

Social media marketing is at the top of every savvy marketer’s list in 2013 and if your business is not investing in a social media marketing strategy it will fallbehind the competition.  Here are a few social media marketing tips and trends to heat up your summer.

Google+ is essential in 2013

In today’s social media landscape, Google+ may not the biggest network, but Google+ is an essential piece of a successful social media marketing strategy.  All businesses need a Google+ page and should obtain authorship with Google’s rel=”author” tag.  This gives businesses more credibility in the eyes of Google, and enhances content by displaying a photo alongside the snippet which can increase viewership.  One of the best benefits of setting up a local Google+ page is that local businesses will be listed and appear on a map in Google search results.

Get on Instagram

Instagram now boasts 100 million monthly active users and big brands are noticing.  Here are some interesting statistics on Instagram from a 2013 study by Simply Measured:

  • Engagement with the top 100 brands increased 35% in the last 3 months
  • Accounts that post at least once a week have climbed to 41%
  • 59% of brands are now managing accounts that appeal to over 90 million Instagram users

Several marketing campaigns have been launched recently on Instagram.  Both HGTV and Ben & Jerry’s recently launched campaigns with the hashtags#lovehome and #captureeuphoriato encourage followers to submit photos for a chance to win prizes. 

Focus on branded content

With recent research by Forrester showing that 70% of US online adults trust brand or product recommendations from friends and family,…

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