Why are we so obsessed with social media marketing these days? Here is a great quote from Facebook Spokesperson Malorie Lucich that might just answer this question: “People share, read and generally engage more with any type of content when it’s surfaced through friends & people they know and trust.”
Social media marketing is at the top of every savvy marketer’s list in 2013 and if your business is not investing in a social media marketing strategy it will fallbehind the competition. Here are a few social media marketing tips and trends to heat up your summer.
Google+ is essential in 2013
In today’s social media landscape, Google+ may not the biggest network, but Google+ is an essential piece of a successful social media marketing strategy. All businesses need a Google+ page and should obtain authorship with Google’s rel=”author” tag. This gives businesses more credibility in the eyes of Google, and enhances content by displaying a photo alongside the snippet which can increase viewership. One of the best benefits of setting up a local Google+ page is that local businesses will be listed and appear on a map in Google search results.
Get on Instagram
Instagram now boasts 100 million monthly active users and big brands are noticing. Here are some interesting statistics on Instagram from a 2013 study by Simply Measured:
- Engagement with the top 100 brands increased 35% in the last 3 months
- Accounts that post at least once a week have climbed to 41%
- 59% of brands are now managing accounts that appeal to over 90 million Instagram users
Several marketing campaigns have been launched recently on Instagram. Both HGTV and Ben & Jerry’s recently launched campaigns with the hashtags#lovehome and #captureeuphoriato encourage followers to submit photos for a chance to win prizes.
Focus on branded content
With recent research by Forrester showing that 70% of US online adults trust brand or product recommendations from friends and family,…