Small Town America Expert Launches New Enterprise

“Most people are unaware that nearly half of all Americans live in small towns and cities with populations under 30,000 people.”

More than 34,000 small cities and towns, home to over 140 million people in the United States, too often fly under the radar. Now, one of the nation’s leading authorities on small town America is launching a consulting practice to help clients penetrate the non-metropolitan market.

The firm’s founder, Bart Russell, notes, “Most people are unaware that nearly half of all Americans live in small towns and cities with populations under 30,000 people.”

Russell is clearly an expert on this significant demographic. He previously served as CEO of the National Association of Towns and Townships, president of the National Center for Small Communities and CEO of the Council of Small Towns. Called the “voice of small town America” by one U.S. President, he has assembled a team of experts in corporate partnerships, communications, public affairs and service quality to form the new Barton Russell Group (BRG).

“BRG’s senior consultants have unparalleled talents working in this arena, and have collaborated with me over the years to help design or manage ‘main street USA’ programs and strategic alliances for Fortune 500 companies and others,” Russell said. These programs have helped clients enhance their brands and grow their businesses. They include (among others):


  • The Best Small Towns in America challenge, a community revitalization contest sponsored by a major, international distillery
  • The American Hometown Leaders Award program, a multi-year, $4 million community development grant program sponsored by a global retailing corporation
  • The National Center for Small Communities, provider of research,…

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