Silicon Valley CEO says she dyes her hair brown to be taken seriously Video

Transcript for Silicon Valley CEO says she dyes her hair brown to be taken seriously

All right, switching gear now to a story about one CEO’s strategy to help her get ahead in silicon valley. She says she dyed her hair brown to be taken more seriously in the tech world. ABC’s Rebecca Jarvis has more. All right, why are we in Oakland? Eileen Carrey is a successful CEO in silicon valley known for co-founding glassbreakers, a diversity and inclusion opportunity software company. This morning it’s not her top tech that has everyone talking. It’s her hair. Made the decision based on research to change my perception in a way so that it improved the likelihood of, you know, being taken more seriously as a leader, as opposed to maybe a sexual object. Reporter: One of her secrets to getting ahead, proactively fighting the blond stereotype. Going from this to this. When I first started the company I I was given stress from a friend who just broke down and plain and simple terms about perception, how I would be perceived. Reporter: While running her company as a blond in a male dominated workforce she feared her hair color made it less likely she would be taken seriously by potential investors. I kept getting comments about, it’s so up pressive that you’re so young and you started this company like I was 23 but I’m 31. So I dyed my hair. I wanted to appear a little less sexy. Reporter: Karen Shackleford says this feeling is common in the workplace. There are research study has show women who dress more femininely, wear more jewelry, look more attractive are less likely to be hired for managerial positions. She said she heard plenty of stories like her own and not just in silicon valley. That’s something that happens all over America in our school, in our offices, in our government. So this is a phenomenon that does not affect me but all of us. Indeed. So great to have Rebecca and editor in chief of “Marie Claire” with us. I know you have a podcast called no limits. How does this story compare to all you’ve seen in the tech world. A podcast Ann has been on and want you on soon, Lara. We are hearing this everywhere. Fundamentally an issue with women trying to be heard, that desire to be seen as something more than a sex object and to be taken seriously and that’s really what’s happening here. It takes different forms, but women all over the workfce are trying to be heard and taken seriously. And, Anne, this really is about more than hair, isn’t it? This is a…

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