The article, titled “People think Prince George looks fabulous in this new photo” was published by PinkNews, following images showing the young boy touring a helicopter in Germany.
While the LGBT outlet claimed their piece was merely a report on the online commentary the photograph attracted on social media, their choice of words has been described as “misjudged”.
Jim Allister, leader of Northern Ireland’s Traditional Unionist Voice (TUV) party described the article, published on July 25, as “outrageous and sick”, and called on the news outlet to immediately withdraw the piece.
He said: “Sexualising a young child in this fashion is entirely inappropriate.
“In reality, the photo which prompted the piece shows a four-year-old boy who is smartly dressed and excited about being on a helicopter with his male father and female mother.
“To take an image of a little boy and to fantasise of him being an icon for a life defined by sex is outrageous and sick.
“With multiple media outlets clearly obsessed with LGBT issues I find it amazing that this inconvenient article has been completely ignored.”
Mr Allister added: “While anyone who dares to challenge whatever the latest demand of the LGBT lobby is will be subject to scrutiny this grossly offensive article has passed without comment.
“I would have referred Pink News to the Press Standards Organisation but it appears that they have not signed up to the Editor’s Code of Practice.
“I am interested to know why Pink News have broken with the norm across most of the industry in the UK by not signing up and have requested an explanation.”
However, Benjamin Cohen – PinkNews CEO – said he has not received any letters of objection from Mr Allister, and no formal complaints had been lodged against the piece.
He said: “I’m surprised that Jim Allister is such an avid reader of PinkNews that he spotted a minor article from three weeks ago to complain about today.
“At no point did PinkNews state that Prince George is a ‘gay icon’ – the article merely reported on a large number of social media posts saying that he was.
“The article also explored what it means to be a gay icon and referenced other ‘gay icons’ such as the singer Ariana Grande.”
Mr Cohen added: “Mr Allister also appeared to claim that being gay is a ‘life defined by sex.’
“This is an outrageous statement. I am gay and about to marry my fiancé, something [Mr] Allister opposes, and I can certainly say my life is not defined…