Los Angeles, CA (PRWEB)
April 20, 2017
Sohonet, the leading global experts in connected cloud services for the Media and Entertainment industry, today announced that experts from both MPC Film and MPC Advertising would be joining Sohonet’s cloud rendering panel at Europe’s premier conference for the Digital Visual Arts – FMX, this May.
MPC has been one of the global leaders in VFX for over 25 years and continue to produce pioneering content for the advertising, film and entertainment industries. MPC is also accredited for working on outstanding projects including The Jungle Book, The Martian, Life of Pi, the Harry Potter and X-Men franchises as well as providing the creative expertise for brands such as John Lewis, Samsung, Coca-Cola, Sony, Ikea, Channel 4 and Three Mobile.
Sohonet’s CTO, Ben Roeder said ‘We’re hugely excited to welcome MPC to our panel at FMX. This should be a great opportunity for the audience to hear how companies such as MPC are managing to reach a new level of visual complexity and detail in their work with increasingly tight deadlines. And how they are benefiting from expanding their compute abilities beyond in-house walls to deal with the dramatic spikes in rendering workloads as deadlines approach.’
As a leading innovator in the media space, MPC was one of the first companies to identify how access to “unlimited compute” could empower the creative process to reach new heights. Having enjoyed the benefits of the Sohonet Media Network for over 20 years, using Sohonet FastLane was the obvious choice for MPC, as they could leverage Cloud Platforms securely to deliver award winning work, in budget and on schedule.
Optimised for media applications, Sohonet’s FastLane supports flexible private connections to multiple cloud platforms in a manner which addresses the low network latency and high security requirements critical for MPC’s customers and the wider M&E industry. Sohonet’s expertise, coupled with its flexible ‘on-demand’ business model, enables its customers to significantly lower their cost of ownership and control their expenditures.
David Spilsbury, Global Director of Technology & Operations at MPC Advertising said, ‘we’re excited to be joining Sohonet at FMX this year. Unique to this track will be helping the audience to see how VFX studios such as us are utilising cloud based rendering tools to meet tight deadlines and match our OPEX with our client’s proposals. Gaining the differing perspectives of both our Advertising and Film divisions should prove a particularly fascinating aspect of this panel’.
MPC is renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of our most famous projects include blockbuster movies such as The Jungle Book, The Martian, the Harry Potter franchise, the X-Men movies…