Seattle’s Ayron Jones: We need rock ’n’ roll more than ever

The guitarist will play an album release show on Saturday, June 24, at the Neptune Theatre.

Seattle’s Ayron Jones and the Way is on a mission to reintroduce classic, American rock ’n’ roll to a new generation.

“There’s nothing more American than rock ’n’ roll,” says Jones, who will celebrate the release of his new guitar-centric album “Audio Paint Job” on Saturday, June 24, at the Neptune Theatre. “And in this time period, we need it now more than ever. Regardless of who is responsible, there’s divisiveness in this country that we’ve never seen since the civil-rights era. Rock ’n’ roll embodies that American blues soul and spirit. Our generation, as millennials, has forgotten what it means to play rock ’n’ roll.”

Jones earned his musical perspective from his slow climb to success. He started off playing for handfuls of people at local clubs. Now, he sells out major venues in the city — such as The Crocodile and Tractor Tavern — and is on the verge of signing a management deal with a group that represents, among others, rapper 50 Cent and country legend Dolly Parton.

Concert preview

Sunyata Records 2nd Annual Showcase of the Bands featuring Ayron Jones, among others

8 p.m., Saturday, June 24, the Neptune Theatre, 1303 N.E. 45th St., Seattle; $20.50-$23.50 (800-745-3000 or ticketmaster.com).

But while his career is rising, the prolific and proficient guitarist, who often gets compared to Emerald City deity Jimi Hendrix, has kept his home city interwoven throughout his new, riff-centric album. Featured on the booming 14-track LP are, among others, the vulnerable and lilting vocals of singer Scarlet Parke, the humbling strings of composer Andrew Joslyn and the deft, upright bass playing of Evan Flory-Barnes. Working with stars, though, for Jones, is nothing new.

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